This is resistance:

If the hegemony of the ruling capitalist class resulted from an ideological bond between the rulers and the ruled, what strategy needed to be employed? The answer to those questions was that those who wished to break that ideological bond had to build up a ‘counter hegemony’ to that of the ruling class. They had to see structural change and ideological change as part of the same struggle. The labour process was at the core of the class struggle but it was the ideological struggle that had to be addressed if the mass of the people were to come to a consciousness that allowed them to question their political and economic masters right to rule. It was popular consensus in civil society that had to be challenged and in this we can see a role for informal education.

…… the fundamental importance of the ideological struggle to social change meant that this struggle was not limited to consciousness raising but must aim at consciousness transformation.