MC wrote:

How is common meaning, and therefore society, reconstituted under the conditions of a distributed, personalized hypertext? The most obvious process is through shared experience. Our minds are not single, isolated worlds; they are wired in their social environment, so we process signals, and we look for meaning, according to what we perceive through the experience of everyday life.

But in a social structure- the network society– that induces structural individualism, and increasingly distinct social experiences, some of this shared meaning through practice is lost, so that areas of cognitive dissonance may grow proportionally to the extent of self-construction of meaning. The more we select our personal hypertext, under the conditions of a networked social structure and individualized cultural expressions, the greater the obstacles to finding a common language, thus common meaning.